Big Ideas in Conservation - Next Big Ideas in Conservation: Steve McCormick - Security
I thought this was interesting, a little oversimplified, but still interesting. McCormick's play on words, "War on Terra", is "cute"; but I think it begins to distance the people he should be trying to appeal to.
His core audience lives and breathes these ideas. Most of his audience is probably also incredibly politically active. It's the mass majority that he needs to direct his attention to. Unfortunately as soon as many of them read that phrase, they'll begin to tune out what he has to say.
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